Analytics
About the Course
Learn and understand how web analytics can improve your marketing strategy. In our Analytics course, digital marketing experts explains what analytics is, what it can do, and how it will improve your business, online. At Dotwise Academy learn how to apply value measurements to your website and figure out which pages convince people to become customers and which pages push them away.
Course Contents
- Introduction to analytics
- Understanding terms and jargons
- Platforms
- Setting goals and targets
- Analytic insights and analysing them
- Studying online analytics for better performances and growth
- Analytics for agencies
- Analytics in digital marketing mix
Course Details
Instructors
FAQ's
The data gathered by analytic tools like Google analytics is designed especially for digital marketers in gauging the quality and quantity of traffic they are receiving and the effectiveness of their marketing efforts. You will learn how to analyse the response of a marketing campaign by tracking visitors from all the referring sites and the number of visitors converted to customers.
1. Is this course for me? How can it help me?
2. Is analytics an important tool in digital marketing?
3. How do I apply analytics (to my profession)?
4. How do I track how many people have visited my website? and how to keep them coming back?
5. What is the qualification of the instructor?
6. How much is the fee for this course?
7. Does this institute provide with a certificate after the completion of the course?
8. Is the certificate provided by this institute recognized in corporates?
Course Details+
Instructors+
Analytics Course Curriculum
Implementing a tracking code+
Defining accuracy in analytics+
Mapping business objectives to analytics data+
Choosing key performance indicators+
Micro and Macro Conversions+
Tools of analytics for measuring traffic and understanding your target audience+
Behaviour and customer journey+
Understanding dimensions and metrics+
Tracking your audience on various platforms+
Navigating bounce rate+
